Hello! My name is Aliya
I am a communication specialist with expertise in content marketing. I can create engaging content myself as well as lead production teams.
Below, you’ll find my portfolio of selected projects, but I have many more in various fields. Please don’t hesitate to ask me about projects that match your needs.
Content Marketing for Help Center Developers
Client: Lotus Themes, Zendesk partner
Topics: customer service, help center, self-support, UX/UI, customization, research, community management
Deliverables:
— Created a content strategy based on competitors' research, client’s objectives, and audience needs.
— I created an email chain by writing texts and designing layouts (details in the Figma file).
— Led the production of the whitepaper « Saving Costs and Support Agents: A Deep Dive into Self-Service Help Centers » and designed its layout (PDF available).
— Organised the survey for the customer experience community and formatted the results into a .PDF.
— Wrote several blog articles on help centers and customer service, like « How To Write A Perfect Knowledge Base Article » and « Ticket Deflection - What Does It Mean? » and others.
— Built a community management strategy for Twitter, Reddit, Zendesk Forum, and Slack.
— Created a copy for social media
Team Lead, Content Department
Client: Serenity Agency
Topics: Team Management, Content Management, Leadership, Human Resources, Editing, Writing, Content Production
Achievements:
— Launched six projects in less than a year.
— Built a team of 10 specialists (authors, editors, proofreaders, designers) from scratch.
Responsibilities:
- Recruited specialists for both agency and their clients' needs.
- Provided briefings, guided team members, and ensured timely task completion.
- Managed budgets and salaries.
- Created marketing materials for web and social media.
- Editing, fact-checking, writing articles, and creating training and work materials.
Content marketing for enotourism agency
Client: syrahwinetour.com
Topics: wine tourism, personal branding, French wine culture, marketing of wine
Achievements:
— Produced a series of photos and video content for the client’s social platforms.
— Created a partnership presentation aligned with the brand’s identity (PDF available).
— Redesigned the client’s logotype using Adobe Illustrator.
Copywriting for the agency of web development
Client: JetBase
Topics: web development, Amazon Web Services, SEO, healthcare
Deliverables:
— Crafted SEO and expert articles for corporate blog based on technical biefs, interviews, and field researches.
— Generated content for corporate social platforms.
— Developed content for the personal blog of CEO Alex Padalka based on an audio interview.
Publishing editing for exhibition catalogue
Client: National Centre for Contemporary Arts (NCCA)
Topics: Art, culture, cultural exchange, exhibition, Dutch art, Moscow Biennale for Contemporary Arts
Responsibilities:
— Managed a team of authors, translators, and designers.
— Collected and organized publishing materials, including texts, images, and logos.
— Proofread both English and Russian versions of the catalogue.
I was responsible for collecting and managing materials for the catalogue, guiding authors and image providers, and coordinating with designers and translators. The catalogue was created for an international Dutch-Russian exhibition held at the Planetarium with the support of the Mondrian Foundation and the Ministry of Culture in 2013. The PDF is available via the link.
Content Research and Prototyping for an Estate Agency in Dubai
Client: Metropolitan Premium Properties
Topics: real estate, penthouses, investments, luxury, UX/UI, art, and design
Achievements:
—Conducted content research and analyzed competitors' websites in the luxury real estate niche (presentation available in PDF).
— Developed content prototypes for the client’s future website, now live.
Responsibilities: I analyzed client requirements, created and assigned tasks, managed brainstorms, conducted interviews with owners and team members, and performed UX/UI editing.
Testimonials
Woodstock Originals
Very professional, friendly, and accommodating.
Very satisfied with the work that was done.
Thank you very much.
Sergey S. CTO at JetBase
Aliya created high quality content with our IT team and it was a great collaboration experience. She exactly took the words right out of our mouth. Many thanks for her involvement and ability to figure out even hard IT issues. Besides, I really like how carefully she prepared for each interview with developers. She perfectly understands people, so the team finds itself in each of her texts. Thanks to Aliya for her grit, concise and great materials!
Clea Francisca DE PAULA
In 2024, I had the opportunity to work with Aliya on five projects. Their talent and artistic vision effectively captured unique moments through high-quality photos and videos. Their work is characterized by professionalism, creativity, and attention to detail. Aliya consistently delivers results that meet and exceed expectations.
Maarten Bertheux
In 2014, I had the pleasure of working with Aliya Berdiigalieva on the Sluizen. Change of poles exhibition at the Moscow Planetarium as part of the Moscow Biennale. As a project manager, she expertly handled the logistics of transporting 50 artworks from Amsterdam to Moscow, coordinated with embassies, institutions, and artists, and helped secure €45,000 in funding. Her professionalism, diplomacy, and ability to bridge cultures made the project a success
Let’s collaborate!
+33 06 66 05 53 10
Occitanie, France
Aliya Berdigalieva
Content strategist, copywriter, photographer, graphic designer